As you may be able to see from the swatches, Bellini, Paloma, and Cosmo all apply a bit more opaque than Rose, Mai Thai and Sangria which have that thinner consistency. Regardless, all shades can be blended out for a softer appearance.

Blush (Net Wt.: 4 x 2.6g): Talc, Mica, Magnesium Stearate, Polyethylene, Mineral Oil, Ethylhexyl Palmitate, Silica, Petrolatum, Dimethicone, Hydrogenated Polyisobutene, Diisostearyl Malate, Microcrystalline Wax, Tridecyl Trimellitate, Octyldodecanol, Propylparaben, Methylparaben, Ethylhexylglycerin, Phenoxyethanol Highlight (Net Wt.: 2 x 2.6g): Talc, Mica, Magnesium Stearate, Polyethylene, Mineral Oil, Ethylhexyl Palmitate, Silica, Petrolatum, Dimethicone, Hydrogenated Polyisobutene, Diisostearyl Malate, Microcrystalline Wax, Tridecyl Trimellitate, Octyldodecanol, Propylparaben, Methylparaben, Ethylhexylglycerin, Phenoxyethanol

Because of this, I felt a major learning curve for using this product, as my first attempt actually ended up looking super patchy since I didn’t blend enough before it dried down. This liquid blush has a lightweight feel, and offers a soft matte finish. Upon swatching all six shades, I did notice very subtle variation in texture between them. Some were a bit creamier, some were very thin and truly liquidy. It’s important to note that the built-in sponge holds way more product than necessary when applying— a little goes a long way. I highly recommend dotting on the product by pressing the sponge tip onto the skin, then using a stipple brush or damp sponge to blend it out. Start with 2 dots first– it’s very easy to over apply, and these are incredibly pigmented. is the year of drugstore liquid blushes— I’m calling it. I’m seeing so many brands drop new, exciting blush formulas and I was absolutely stoked about the launch of the Profusion Blush Hour Liquid Blushes.

I am loving the color range they started this collection with, even with just six shades at launch. The range goes from a pale pink to a deep plum, so you’re likely to find a shade that will look great with your skin tone.