Once Newson had pared the bottle’s shape to its purest form, the designer chose to reprise its traditional decorative motifs of grapes and leaves, in a corrugated relief. These striations are perhaps the most daring design elements ever incorporated on the iconic Hennessy XO decanter. Carrying on in its highly successful series collaboration with street artists, for this 2012 edition Hennessy teamed up with probably one of the biggest names in graffiti, Futura. The word ‘Hennessy’ and ‘Cognac’ appear in an incredible amount of hip hop and rap songs - over 1000 - to be precise. Stars such as Nas, Dr. Dre, 50 Cent, and Notorious BIG have been known to sing (or rapping) their praises for the prestigious spirit. The collaboration transforms Hennessy XO’s recognisable bottle into a visual work of art that combines gold and glass together, in representation of the rich legacy that the house of Hennessy holds today.

A branch of the Hennessy family moved from France to England in the early 1900s. It established itself in the Army and in English politics, eventually earning the title of Baron Windlesham. Although family ties are alive, the English branch is no longer involved in the cognac business. John Maeda is a leading global digital and artistic visionary, with a goal that reflects that of Hennessy: A fervent desire not to be alone in their respective industries, but to be remembered worldwide.

Hennessy Paradis Rare Cognac Magnum (1.5 litre) in Branded Box

Interestingly, Felipe Pantone has managed to achieve his fame without ever publicly revealing his face. Clever use of positioning, props, goggles and masks in his publicity shots have added to his mystery (although perhaps not quite on the same level as Banksy). However, it’s a great self-marketing ploy, and one that’s been continued in the promotion of this limited edition. Hennessy collaborated with Marc Newson to create the iconic 2017 XO decanter, and so invited the internationally acclaimed designer to reimagine his original design and create this stunning new variation. VHILS experiments with various elements in his bottle design, with the use of acid, bleach and, ink, as well as different mediums. The artist works with hammers, chisels, drills, and even explosives to manipulate steel, stone and wood. When you think ‘contemporary’, then VHILS really is the epitome of the word.

From 2018 onward, Hennessy experienced production shortages caused in part by increased demand, bottle shortages, and frosts. [19] Marketing [ edit ]Gift set of two bottles with a booklet providing a behind-the-scenes look at the Hennessy and Scott Campbell partnership, in a wooden box Each decanter and box was individually numbered and signed by Arik Levy and they were also able to be customized on request. The decanter was accompanied by four tasting glasses which were designed by Georg Riedel and Yann Fillioux, a modern take on the original that was produced more than 30 years ago. The new glass line was exclusively produced for Hennessy 8. The final product also featured a book about Hennessy 8 and a special key, a certificate of authenticity signed by Yann Fillioux. This initial bottle was designed by New York graffiti artist, KAWS and features many of his signature graphics, design and treatments. Born Brian Donnelly, KAWS is now one of the world’s premier graffiti artists whose works sell for hundreds of thousands of dollars. The Hennessy Ryan McGinness collaboration is a spectacular bottle, with color throughout the spectrum literally exploding off the bottle. A fitting tribute to the cognac house’s 250th anniversary. The artists included Charles Sandison, with a chapter entitled ‘Infinitas’. The pieces illustrate the ‘birth of a dynasty’, and are a clever intertwining of art relaying the seven generations of Hennessy, including the cellar masters of the time.

Hennessy cognac heir on why rappers are good people". South China Morning Post. 2019-05-27 . Retrieved 2022-03-23. To celebrate the 2019 Chinese New Year, the number one Cognac brand joined forces with Guangyu Zhang, a Chinese artist, to reinterpret the Hennessy XO decanter and design.

Hennessy XO Cognac 70cl & Service Tray Limited Edition by Julien Colombier

Yann did another speech before officially handing over the title of Cellar Master to Renaud. Together they explained to guests exactly how they’d come up with the concept for Hennessy 8 and how they’d gone about presenting the blend. Everyone was then presented with a tiny bottle containing a glass of Hennessy 8. One other difference is that these limited edition bottles were 700ml in size, as opposed to the slightly larger 750ml of the original Hennessy VS KAWS.