We never did quite make it to the next village over as we lost our nerve around the time we lost sight of civilisation in the depths of the farmers fields. DRINK IT IN Arsenal team up with Logan Paul and KSI – who was 'sick' of being a Gunners fan in 2019 – as YouTube boxer celebrates 'childhood dream' with hydration deal". With bold, thirst-quenching flavors to help you refresh, replenish, and refuel, PRIME is the perfect boost for any endeavor.

In the United Kingdom, where the product was launched in June 2022, [2] [3] it was originally shipped from the United States, and is now manufactured by Refresco. It all felt a bit rebellious though (very tame by most standards I know) and part of that was glugging on a bright blue drink that would have made my mum wince. Sports drink flavors are Blue Raspberry, Glowberry, Grape, Ice Pop, [9] Lemonade, Lemon Lime, Meta Moon, Orange, Strawberry Watermelon, Tropical Punch, [7] and a now discontinued limited-edition UK-exclusive "KSI" flavor, which is Orange and Mango flavored. The sports drinks, described by the manufacturer as "hydration drinks", [6] are made up of 10 percent coconut water and contain electrolytes, B vitamins and BCAAs.It joins seven other flavors which are available in Britain including Blue Raspberry, Grape, Ice Pop, Lemon Lime, Orange, Tropical Punch, and Meta Moon. However I fear that not all of the bottles will end up on the shelves due to foul play and opportunists,” he tweeted in regard to the new KSI flavor.

Across South Africa, schools have begun banning the drink due to health concerns over the high caffeine content. For the product to be compliant and distributed in the country, the Prime Hydration product had been modified to not contain vitamin A, and the Prime Energy drinks were not subject to sale, as they contained the excessive amounts of caffeine.During previous launches, huge queues have gathered as people try to get their hands on the product. Prime is Beanie Babies, it's Pet Rocks, it's Furbys, it's Turkey Dinosaurs, it's those pink chewing gums with tattoos in the wrapper and every other trend you've ever been sucked into. On January 4, 2022, YouTubers Logan Paul and KSI [13]—with collectively more than 40 million YouTube subscribers and millions of followers on other platforms [14] [15]—announced on a live Instagram feed that they had founded a new drinks company known as Prime Hydration. It has a number of sports partnerships, including one with Arsenal which led to the drink being sold at the Emirates Stadium.